Social media management is the process of analyzing social media audiences and developing a strategy tailored to them, creating and distributing content for social media profiles, monitoring online conversations, collaborating with influencers, providing community services, and monitoring, measuring, and reporting on social Media process and Return on Investment.
All these functions, which were once marginalized by businesses, have now stepped into the limelight of companies’ marketing strategies.
Why? Because social media offers huge money-making opportunities – provided you manage your social channels in an organized, efficient way.