Few Essential On-Page SEO Factors that Every Website Should follow
On-page SEO (also known as on-site SEO) refers to the practice of optimizing a web page to improve a website’s search engine ranking and generate organic traffic
In addition to publishing relevant, high-quality content, on-page SEO includes optimizing your titles, HTML tags (titles, meta, and titles), and images. This means ensuring a high level of efficiency, authority, and loyalty to your website.
Why On-Page SEO is Important?
On-page SEO is important because it helps search engines understand your website and its content, as well as help, determine if it is relevant to a searcher’s query.
As search engines become more sophisticated, search engine results pages (SERPs) focus more on relevance and definition
Google, with its abundance of complex algorithms, is much better now :
- Understand what users are actually searching for when typing a query.
- Provide search results that meet user intent
Paying close attention to the below areas will help you improve your content and authority – and increase your rankings, traffic, and conversions. This guide will take you through the most important elements of on-page SEO.
Title Tag
The title tag, an HTML tag that exists in the main section of each webpage, provides an initial clue as to what the temporal content of the page is. It is featured on search engine results pages (usually used as a clickable link) as well as in browser windows.
The title tag itself has little effect on organic rankings, which is why it is sometimes neglected.
That said, missing, duplicate, and poorly written title tags can negatively affect your SEO results, so make sure you’re optimizing for this content.
Meta Description
Since the first days of SEO, meta description has been an important optimization point.
Meta descriptions, meta tags that provide a description of the page, often appear in the SERP below the page title.
Optimizing meta description properly can help in improvement like
- Click-through Rate (CTR)
- Perception of the quality of the results.
- Realize what your website offers and all the changes.
Headlines
Bringing a headline to a blog post may seem overwhelming, but a great headline can tell the difference between a click and an impression – so it’s important to create them strategically.
Your titles need to be interesting to stand out in the SERPs – tempting users to click and continue reading the rest of the content.
Header Tags
Header tags are HTML elements (H1-H6) used to identify titles and subtitles in your content from other types of text.
Header tags are not as important for your site ranking as before, but these tags still serve an important function – for your users and your SEO.
They can indirectly affect your ranking by:
- Constructing your content easier and more enjoyable for visitors to read
- Provides keyword-rich content for the search engine on behalf of your content.
SEO Writing
When writers write content with users and search engines in mind, that content is known as SEO-friendly content.
There is a particular strategy behind writing solid SEO content – and it is more than just keyword research and filling in the blanks.
Creating content just for the sake of it doesn’t work. Remember that you are writing content for people – so that content must be high-quality, significant, and relevant.
Image Optimization
Adding images is a great way to make your web pages more attractive But not all images are created equal – some can be the cause of the slow down of the loading page of the website.
A properly optimized image will help you make the most of a valuable SEO resource.
There are many benefits to image optimization, such as:
- Additional ranking opportunities (show in Google image search).
- Better user experience
- Speedy loading times.
In addition to the points mentioned above, there are a number of factors that can be the best experience to improve your ranking, traffic, and conversions.
